Features
NEW - Revised and enhanced applications coverage - Includes extensive new coverage of CRM/eCRM, content management, and knowledge management technologies, shows students how e-Business technologies have evolved, and how companies are now using them for competitive advantage.
NEW - Enhanced infrastructure coverage - Presents detailed, up-to-date information on back-end integration, payment systems, and security, addresses the 'behind-the-scenes' infrastructure issues that will make or break even the most promising e-Business initiatives.
NEW - Next-generation technology previews - Includes up-to-the-minute previews of tomorrow's pervasive computing, wearable computing, and home automation solutions, helps students anticipate the future of e-Business and identify new opportunities for future exploitation.
Detailed Startup Success Checklist - Brings together today's leading e-Business success factors in a concise, easy-to-use format, helps students quickly identify the key attributes of a successful e-Business, and effectively evaluate and refine their own ideas and business cases.
Comprehensive B2B and B2C coverage - Covers e-Business technology, business cases, architecture, applications, and much more, gives students a single source for insight into virtually every facet of e-Business.
Eight chapter-length 'stories' illuminating next-generation e-Business - Brings next-generation e-Business applications to life through narrative scenarios, each presented with specific technical solutions and business cases, helps students understand how e-Business technologies can be translated into successful applications.
In-depth coverage of e-Business architecture - Presents every e-Business component and architectural approach, including Internet-, intranet- and extranet-based applications, client software, middleware, and back-end technologies, shows how to ensure that e-Business applications have a sound architectural foundation for growth and evolution.